Sunday, 1 February 2009

cranberry chutney chicken

Sometimes the page is bigger than the idea.

My desk calendar was one of those give-aways from the grocery - it has healthy recipes and tips on attaining a healthier lifestyle featured each month.

February is (you guessed it) Cranberry Chutney Chicken.

The calender page is set up so there's a tastefully (ha! I pun!) shot photo of the meal, and along-side a column for the recipe.

Which is so short this month that the food has extra-purple prose.

The chicken (which is, after all, just chicken) is listed as
PC Air-Chilled Boneless,
Skinless Chicken Breasts
(about 1 1/4 lb / 625 grams)
in larger print font than the rest of the calendar.

I'm not sure if larger-than-life font influences customers to buy

or if

this recipe is a little
for the page.

Is life like that? Do we crave things because of the larger type?

1 comment:

Mary G said...

Damn -- that's the second choking fit on my coffee I've had this morning. Don't you just love the PC propaganda.
And, yeah, I buy the products.