Sometimes the page is bigger than the idea.
My desk calendar was one of those give-aways from the grocery - it has healthy recipes and tips on attaining a healthier lifestyle featured each month.
February is (you guessed it) Cranberry Chutney Chicken.
The calender page is set up so there's a tastefully (ha! I pun!) shot photo of the meal, and along-side a column for the recipe.
Which is so short this month that the food has extra-purple prose.
The chicken (which is, after all, just chicken) is listed as
PC Air-Chilled Boneless,
Skinless Chicken Breasts
(about 1 1/4 lb / 625 grams)
in larger print font than the rest of the calendar.
I'm not sure if larger-than-life font influences customers to buy
or if
this recipe is a little
too
small
for the page.
Is life like that? Do we crave things because of the larger type?
1 comment:
Damn -- that's the second choking fit on my coffee I've had this morning. Don't you just love the PC propaganda.
And, yeah, I buy the products.
Sigh.
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